Fictional campaign for a school project.
Role: Copywriter, Art Director, Graphic Designer.
I had an opportunity to create a campaign for Sunwing, focusing on the ease of use of their services and that in and of itself can be a vacation for their customers. The tone of the campaign is light and assuring. The focus of my work in this campaign was on copywriting, and how good writing can convey feelings the brand wants you to feel.
